Wyvernwood is committed to protecting your privacy in accordance with our obligations under data protection legislation. Current data protection law is found in the General Data Protection Regulation (as supplemented by the Data Protection Act 2018) and related law such as The Privacy and Electronic Communications (EC Directive) Regulations 2003.
Wyvernwood promises to respect any personal data you share with us, or that we get from other organisations and keep it safe. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.
Where and How We Collect Your Information
We collect information in the following ways.
Information You Give Us
For example, when you make a booking with us for general admission tickets or an event we will ask you for your personal information to help us to process your booking or help arrange your event. This information is likely to include contact information and payment information.
Information Collected Automatically Through Our Website
We use ‘cookies’ to enhance your experience on our website. Cookies mean that our website will remember you for a particular purpose and for a particular length of time. To see our cookies policy, please click here.
What Information Do We Collect and How Do We Use It?
The type of personal information we will collect about you will depend on the purpose of collecting the information.
If you make a booking online whether it is a general admission ticket or for a one-off event, we will collect the following information about you:
- Email address
- Your bank and credit card details
- Date of birth (if applicable)
In addition to the above, when you submit a form on our website we may collect and store your internet protocol (IP) address. This includes when you submit a form to partake in a promotion, event, competition or complete a feedback survey. We collect this information to track submissions on the form to manage and administer our services. We will only keep this information for as long as necessary to fulfil the purposes we collected it for. At the end of that retention period, your data will either be deleted completely or anonymised.
When you provide us with your personal data, we will use this for the following reasons:
- Provide you with the products or services you have requested – such as sending you your admission tickets or registering you for an event.
- Keep a record of your relationship and communication preferences with us
- To enable us to deliver more relevant content to you, through targeted communications
We will only contact you by email for marketing purposes if you actively consent to this, unless we believe there is a legitimate interest to contact you. By consenting to Wyvernwood emails or opting in to email communications, you grant us permission to use your email address to send you email marketing communication. At any stage you may choose to opt out of such communications. Please note that, even if opted out from marketing, we may still need to send you service communications from time to time.
If you have provided us with your postal address or telephone number, we may contact you by post or telephone about Wyvernwood, unless you have told us that you don’t want to receive this. Before making such calls, we will always screen against the Telephone Preference Service (TPS) or, where sending letters, we will always screen against the Mail Preference Service.
Where you are registered with the TPS we will only make calls to you if you have specifically consented to receiving calls from Wyvernwood or if we need to contact you about a booking or event, for example if there has been a problem in processing a payment. Likewise, we will only write to you if you are registered with the Mail Preference Service if you have specifically consented to receiving letters from Wyvernwood.
Wyvernwood will not sell your data. We will not share your data for marketing purposes unless you have actively consented to this. However, in some circumstances we may need to share your details with a third party for processing. This could be if we run an event in partnership with another organisation and they need your details to fulfil your tickets. We may also use a third party to process your personal details if we need to send your data to a mailing house to fulfil a postal mailing, this could include sending you a leaflet about Wyvernwood.
We also use web behaviour tracking on our website if you opt into the relevant cookies. This allows us to see your activity on our website after you’ve clicked through from an external source. Your browsing activity is captured, stored, and can be used for segmenting data to deliver relevant email campaigns or retargeting.
Some third parties provide ‘lookalike audiences’ or similar functions where they use data you have already provided to them directly to help create a ‘lookalike audiences’ for us (i.e., to help us better understand what a typical Wyvernwood customer is like). That third party then may serve advertising to that lookalike audience. To create a lookalike audience, Wyvernwood may need to share some of your personal data with the third party. We consider that we can do this under ‘legitimate interests’. If we intend to use your data in this way then:
We will only share the minimum possible data in order for the third party to identify whether or not you have already shared your personal data with them – if you have then they will use that information (that you have shared with them) to create the lookalike audience rather than the other information you have shared with Wyvernwood;
we will only engage with the third party if we are satisfied that your data will be held in accordance with Data Protection law, including being held securely by them, and being securely deleted by them as soon as possible after it has been used for this purpose; and
we will only use your personal data in this way if you have opted in to receive marketing messages from Wyvernwood.
You always have a choice as to whether and how you want to receive communications about Wyvernwood. If you do not want us to use your contact details to contact you in the future you can opt out of this when we collect your details or later.
If you ever want to change your contact preferences, or opt out of communications, you can do this by emailing [email protected].
Alternatively, you can:
opt out of our email marketing at any time by clicking the unsubscribe link at the bottom of any email from us.
If you choose not to be contacted by us, we will never send you personalised marketing communications, but we will keep your details on a ‘suppression list’ to ensure you aren’t contacted.
Legal Basis for Processing Your Personal Data
In some circumstances we will collect and process your personal information using the legitimate interest legal processing basis.
Sometimes, we will need to process your data as it is part of a contract which you have entered. For instance, if you have booked a general admission ticket or event with us, then we will need to contact you and take payment to enable us to provide the relevant services under the agreement with you.
However, in most circumstances, we will rely on your consent when using your personal data. An example of this would be when we request your consent to receive marketing emails from Wyvernwood.
We hold your information only if necessary for the purpose needed. ‘For only as long as necessary’ varies according to the nature of the information.
On some occasions we may collect and manage data of under 18’s. We will always aim to manage this data in a way which is appropriate to the age of the child and will only keep this data for the purpose in which it was collected. Children’s data is usually only collected if you hold a Wyvernwood birthday party.
We will always try to seek consent from the parent or guardian of the child before collecting and processing this information.
Job Application Data
If you apply to work at Wyvernwood, we will use the information you supply to us to process your application and to monitor recruitment statistics.
If you are unsuccessful in your application, we will keep your personal information for 12 months. If you request to join our talent pool to find out about future opportunities, we will keep your information for this purpose only for 12 months.
When you’re on site at Wyvernwood your photograph may be taken. We will always ask for consent to photograph or video children.
If you consent to having your photo taken and used for marketing or PR purposes we will hold your name, image, and age (if applicable) on file for future re-use.
Incoming Customer Services
We may record incoming customer services calls for staff training and quality purposes. This will allow us to improve customer service by linking previous customer calls by giving historical background to any enquiries. We will retain these calls in line with our retention policy which is available on request by email to [email protected].
How Do We Keep Your Personal Information Secure?
We always ensure that we have the necessary controls in place to protect the personal data you provide us with.
We carry out regular audits of who has access to data so that we can ensure that your information is only accessed by trained staff.
Your Credit and Debit Card Information
Wyvernwood makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. We don’t store your card details on any Wyvernwood system. All your personal information is encrypted as it travels over the internet. When you make a booking, you enter a secure internet site (indicated by the letters https:// in the address bar and or a padlock displayed in your web browser). When you make a payment, you enter your card details directly into our payment provider’s secure web page. To protect you against credit card fraud (where someone has discovered your credit card details but do not have your card), you will be asked to enter the unique security code printed on the back of your payment card.
Sometimes we use external companies to collect or process your personal data on behalf of Wyvernwood. We carry out thorough checks on any companies we work with and have a contract in place with each of these companies to ensure that they process your information in line with our expectations.
If requested we may need to supply your information to the police, regulatory bodies or legal advisors.
We will not share your data with any other third parties unless you have given your explicit consent for us to do so.
Your Right to Your Personal Information
Under the General Data Protection Regulation, you have the right to request a copy of the personal information we hold about you. You also have the right to request that we erase any personal information we hold, where Wyvernwood has no compelling reason to continue processing this data.
If you wish to request this information, please contact [email protected]. We will then send you a form which you will need to complete and send back to us by post. We will also require you to provide two forms of identification. Once we have received your information request and your identification, we will respond within one month.
Raising Queries or Concerns
If you have any questions, comments, or concerns about data protection at Wyvernwood please contact our Data Protection team on [email protected]. If you are not satisfied with the response you receive from us for any reason then you may wish to contact the Information Commissioner’s Office via https://ico.org.uk/.
Last updated 22nd April 2022